Novelty Techpoint
D19 - Hougang / Punggol / Sengkang
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Key milestones for Novelty Techpoint.
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Why Novelty Techpoint
A landmark development that brings together an unbeatable location and trusted developer pedigree.
Prime Location in Hougang / Punggol / Sengkang
Novelty Techpoint is situated in D19 - Hougang / Punggol / Sengkang, offering excellent connectivity and access to a wide range of amenities including shopping malls, dining options, and recreational facilities.
Freehold Tenure
Novelty Techpoint offers freehold, providing buyers with long-term ownership and capital appreciation potential.
Developed by Novelty Dept. Store
Novelty Techpoint is developed by Novelty Dept. Store Pte Ltd, a reputable developer known for quality construction and timely delivery. This ensures peace of mind for buyers and long-term value preservation.
Excellent Connectivity
Novelty Techpoint enjoys convenient access to major transport networks, making commuting around Singapore seamless.
Near Reputable Schools
Located in a family-friendly neighbourhood, Novelty Techpoint is near several reputable schools, making it an ideal choice for families prioritising their children's education.
Exclusive Boutique Living with 61 Production Unit + 1 Staff Canteen Units
Novelty Techpoint comprises 61 Production Unit + 1 Staff Canteen residential units with comprehensive facilities designed to provide a quality living experience for all residents.
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Novelty Techpoint
D19 - Hougang / Punggol / Sengkang
Novelty Techpoint is a boutique residential development with 61 units, located at 27 New Industrial Rd in D19 - Hougang / Punggol / Sengkang. Built on a freehold basis by Novelty Dept. Store Pte Ltd, it reached completion in TOP obtained.
The surrounding Hougang / Punggol / Sengkang precinct offers daily conveniences including shopping malls, supermarkets, and a variety of dining options within a short distance. The area benefits from established transport links connecting residents to the wider island network.
Novelty Dept. Store Pte Ltd brings their track record in property development to this project. The development includes facilities designed for modern living, including pools, fitness areas, and communal spaces set within landscaped surroundings.
For buyers considering Hougang / Punggol / Sengkang, Novelty Techpoint represented a freehold option in an established location with existing infrastructure and amenities.
The Developer
KSH Holdings
⭐ 6/10 — Mid-Tier DeveloperKSH Holdings Limited is a Singapore-listed construction and property development group. Through its Novelty brand, KSH has developed numerous residential projects across Singapore. The group is known for its construction expertise and quality residential developments.
Why Novelty Techpoint Stands Out
A closer look at the factors that make this development a compelling opportunity.
Location & Connectivity
Novelty Techpoint enjoys a strategic location in Hougang / Punggol / Sengkang, offering excellent connectivity and proximity to key amenities, making it a highly desirable address for homeowners and investors alike.
Amenities & Lifestyle
Residents benefit from a wide array of amenities nearby, including shopping centres, dining options, parks, and recreational facilities, ensuring a convenient and vibrant lifestyle.
Rental & Investment
The prime location and quality finishes of Novelty Techpoint are expected to attract strong rental demand from professionals and families seeking premium accommodation in Hougang / Punggol / Sengkang.
Area Transformation
The Hougang / Punggol / Sengkang area continues to see steady development and infrastructure improvements, supporting long-term capital appreciation for property investors.
Novelty Techpoint — Rating & Reviews
Data-driven assessment based on location, facilities, pricing, and market context.
Rated based on MRT proximity, nearby shopping and supermarkets within 1km, plus district prestige.
Higher score for developments with swimming pool, gym, clubhouse, tennis court, spa, and other premium amenities.
Compares the project's price per square foot against the district average — below average pricing earns a higher score.
Larger developments with more units score higher for greater community vibrancy and better facilities.
Based on the developer's track record and market standing — top-tier listed developers earn the highest scores.
Projects with completed TOP and freehold tenure score highest; longer wait times reduce the score.
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Frequently Asked Questions
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| SPACE NOVA | Citrine Foodland | Eunos Technolink | Enterprise One | Gourmet Xchange | Eunos Techpark 2 | Richfield Industrial Cente | |
 |  |  |  |  |  |  | |
| Tenure | Freehold | Freehold | 60 years w.e.f 9 Jul 1996 | 60 years from July 1996 | 33 Years | 60 years wef 20 Nov 1995 | 60 years from 1981 |
| TOP | Q2 2028 | Dec 2023 | Dec 2004 | Dec 2006 | 1H 2028 | Mar 1999 | Jan 1990 |
| Price | Factory $2,076,787 - $2,657,319 2,756 - 3,509 sqft $715 - $757 psf | $1,327,287 - $1,421,962 2,142 - 2,271 sqft $598 - $653 psf Canteen $15,511,369 10,409 sqft $1,490 psf Factory $1,314,663 - $1,659,255 2,153 - 2,271 sqft $608 - $770 psf | B2(Food) Deluxe $6,073,000 - $8,040,000 6,135 - 8,159 sqft $891 - $1,008 psf B2(Food) Standard $2,429,000 - $4,133,000 3,175 - 4,230 sqft $765 - $1,079 psf Heritage Terrace $5,964,000 6,437 - 8,105 sqft $927 psf Restaurant (F&B) $8,604,000 - $8,760,000 7,050 - 7,201 sqft $1,216 - $1,220 psf | Canteen $6,844,429 7,696 sqft $889 psf Factory $2,000,329 - $2,470,424 3,692 - 4,413 sqft $539 - $583 psf | Factory $651,551 - $942,217 1,518 - 1,636 sqft $429 - $618 psf |
